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Wednesday, February 26, 2014

So, your company is doing well, but is that enough?

Well, the short answer to that question is no. It is not enough because it has the potential to do a lot more. The only way to uncover the full potential of your company is by keeping up with the times, and incorporating the latest and greatest techniques into all its operations.

The world is moving online and your business cannot excel unless it finds a way to exploit that fact to the best of its abilities. The epicenter of your web presence will be your website. You can promote it on social media websites and other websites but everything has to lead back to our website.

Your website in turn would lead the traffic towards your commercial outlets, online shopping portal, and create a directory of customers and potential customers.

So, that leads to the all-important question!

What makes a website effective?
Again, sticking to the routine of giving away the short answer first, it is looks. Regardless of how glitch free, user friendly and search engine optimization friendly your website is, it looks dull, lifeless, or just plain boring, that will directly affect its popularity.

The good news is, it is not your job to create the perfect looking website! This responsibility falls on the shoulders of web designers. If you are putting up in New York City, you can easily find a Website Design company in NYC.

But, that’s the problem! There are actually so many of them, that the task of selecting the perfect one might be a lot harder than you thought!

So, here are a few pointers to help you along with the task!
  • The platform used for creating a website, is known as a content management system. Now, there is actually more than one type, and each has a unique set of advantages and disadvantages attached to it. The ideal designer would be able to tell you which one fulfills your needs and requirements, the best.
  • Do not hire someone that charges money for making minor changes. If anything, a good designer understands that his profession is very feedback-oriented, and would not use that fact to take advantage of his clientele.
  • Designing and developing go hand in hand so find a company that provides both services. In fact, you might also need PPC, SEO, SMO, and RM so it is best that you get all those needs catered to, under the same roof.

Tuesday, February 18, 2014

What is W3 Consortium and why is its validation necessary?

W3C is an acronym that stands for World Wide Web consortium. The main international organization defines web standards. It was established and headed by Tim Berners-Lee, the famous computer scientist who is also known as the father and inventor of internet.

The consortium defines, lay down and develops various guidelines, and protocols to ensure consistent growth of web. It is responsible for presenting standard protocols and practices on international level. Its goal is to make sure that every single website functions without any technical troubles.

The guidelines that are issued by this organization are extremely stringent and strict which are based purely on the idea of easy accessibility for everyone. Many speculations say that following its guidelines are the key to getting a website secure high ranking among search engines.

The consortium itself once said that following its guidelines would help people search content more quickly on the web. Therefore, all web developers in New York must comply with its rules. Any business that wishes to enjoy healthy online business and marketing on internet should create a website, which is approved by W3C standards.

To check whether a website is compliant with W3C standards, one can use online testing services that check the validity by entering the web address. If it shows validated, then the site is good is go, and if the website fails the test, you will receive warnings and errors regarding problematic areas.

Use those errors to then identify and correct underlying problems with the coding system of your website. This is done by professional web developers. For every developer, W3C errors are critical and useful reports as it also provides descriptions of method to fix the issues, and ways to pass the validation test.

Error
Syntax error is the most common one that is declared by the validator. It is produced if the developer used a non-approved word or command in HTML or XHTML for coding. The website can still be good in terms of display and functionality, yet it would not achieve the best accessibility level as required by W3C.

Warnings
When validator is not able to interpret the coding in right sense, this is when it would produce a warning. Sometimes commands may be very different from the ones listed among approved commands and so the W3C may not offer any suggestions on correcting the issue. Warnings should be taken seriously otherwise; website may not function rightly or may even crash.

Saturday, February 1, 2014

How web designing changed in 2014?

With the change in online marketing standards, the technology and trends of web designing are changing accordingly.

For today’s website designers to stay on the top in the industry, it is important for them to plan the design from present as well as future perspectives.

The year 2014 is expected to bring changes from several web designing aspects. These changes in designing standards ensure that your online business presence is ahead of the curve. In the next section, we will take a quick look on website design NYC trends on the way in 2014.

Focus on responsive layout
Responsive web designing has already been implemented by professionals. The basic idea behind making responsive layout is to make a website accessible from devices with varying sizes of displays such as smart phones, laptops, tabs, desktop etc. This type of designing eliminates the need to create separate layouts to match with display requirements of the devices being used. To add responsive feature to the websites effectively, professionals make use of Cascading Style Sheets. The use of CSS with HTML gives an advantageous combination that benefits both, designers and end-users by reducing loading time, multi-browser compatibility, search engine friendly web pages etc.

Concentrate on font and typography
In 2014, professionals can be expected to work with basic design techniques for content presentation. People using smart phones or tabs etc. appreciate clean layouts and easily readable content. Unique font and formatting style contributes to create classy and bold designs. Professionals also focus on tricky use of multiple fonts for single site.

2D design
Incorporation of two-dimensional designs is what you can see in this year. The professionals combine the design constraints of two-dimensional screens at the same time removing drop shadowing and texturing that give websites three-dimensional appearance. The basic idea behind incorporating such changes is to make site look contemporary, simple, and clean. Addition of 2D features make site mobile ready with reduced loading time.

Excluding flash
Professionals are working on excluding flash and incorporating latest design languages like CSS3 and HTML5.

Professionals prefer to use clear and large images not only with content but also for the site background.

Focus on video content
Video content is already been used in the past year, but this trend of incorporating viewable content to sites will surely continue in 2014.