What factors are considered while designing call-to-action buttons?

Encouraging visitors to take an action once they are on the website (adding a product to shopping cart, downloading something, requesting information, or anything else) is the prime objective behind designing of call to action buttons.

Designing of these buttons needs to be done carefully, as there is a lot more to it than just being attractive and fitting into the overall design.

Following are few factors taken into consideration for designing of call-to-action buttons-

·         Size-Ideally, these buttons should be large. Large sized buttons attract viewer’s attention immediately and urge them to click on it.

·         Short and Smart words- While creating a call to action button, short and smart words should be used. The words should not be more than five words.

·         Understandable–Understandable words should be used that describe the website product or service. For example, if a website provides facility to download songs, words like “download song” or “download here” should be used. This simplifies the task of viewer, as all they need to do is click on the button and the download process will start automatically.

·         Unique Buttons- Creating of unique buttons can attract user attention instantly. By using catchy words and different colors, you can easily bring it into users notice.

·         Choice of colors- Using contrasting color to the background makes the button eye-catching. This brings the button into viewers notice and increases the chances of conversion.

·         Focus on the goal- While designing CTA, the designer’s purpose is to provide maximum motivation to the user to click on the button. Thus, writing a convincing CTA is important in order to attract more and more users.

·         Positioning- Placing of CTA on webpage is important factor to consider. This should be placed above the fold of the web page, as this is the area, which comes into notice first.

·         Language-Language plays an important role in the website conversion rate. Simple and clear language should be used, so that it inspires users to take action.

Hence, designing call-to-actions by using above of the techniques will have a positive impact on website conversions.

If you want your website to look attractive and yield good results or conversions, then you need to get CTA designed from professional website designing companies in New York. This is because professionals are aware of all the technicalities that are required for designing CTA buttons.

However, while hiring a company for this purpose, make sure to look into the experience, credibility, and reputation factors.

6 Website Design Mistakes that can Actually Kill Your Business’s Image

You may be offering best products at genuine price tag, but if the design of your website contains costly errors, you have slim chances of succeeding worldwide. Therefore, it is vital for you to ensure that the design of the site is flawless and leaves an impeccable impression on its visitors.

Following are the most common as well as costly mistakes that can actually kill the image of your business throughout the world-

1. If your site has too many pop-ups and you believe that it would help users to quickly learn about your products or services, you are simply mistaken. Instead of helping your cause, it annoys the visitors and makes them run away from your website in no time.
2. If your website has disorganized navigation, it will be impossible for customers to find the exact product or information in a click or two. In simple words, you can lose your value and opportunity of conversion in a few seconds.
3. Sprinkling your website with animation, flash, or graphics does not make your site look fancy, instead it makes it tiresome to both eyes and mind. On the other hand, it also affects loading time of the site. Thus, if you are using it in excess, give it another thought now.
4. If you are using low quality or unoptimized images, you are passing a message to your customers that you a low quality business. You just cannot afford to ignore the importance of visuals, especially if you sell products that are dependent on looks.
5. A site that looks good on your browser does not mean that it looks great on every other browser. Therefore, ignoring testing is another crucial mistake that can seriously damage the image of your business and its conversions.
6. If despite of all your SEO efforts, you are finding hard to achieve the top search engine rankings, it could be because of not complying with the search engine guidelines while designing. Therefore, you need to ensure factors such as alt tag optimization and Meta tags, etc.

 If you believe that design of your website has such issues, you must get on the web and start searching for professional web design services. You need to make sure that you choose an expert of the industry with a proven track in the arena.  You can also seek help from your friends or family to know the name of professional web design companies.