If done rightly by keeping certain points in mind, the task of picking right color schemes for a website can turn out to be an easier affair than deciding the shades for a living room. The possibilities in this context are endless. You can continue to experiment with different shades, as long as you wish, until you stumble down to the perfect combination.
Here are a few considerations while deciding color layout for a website. First, you need to decide the purpose of the site. If the aim of it is to persuade customers into buying something, select the shades that will evoke right emotions in people and motivate them to buy the product. All this is a part of the color psychology that is highly used for marketing purpose.
Next thing you need to think about is the type of graphics and photographs that will be incorporated in the website. While discussing this phase, you need to be sure that all the images on the website are in harmony with colors and both elements complement each other. Photographs make it easier to choose the right shades for a website.
Next question that need to be answered while working on this aspect of website design, is the number of shades that should be used. Although this question is highly debatable but a website Design Company in New York should go with three main shades, since this is what experts recommend.
The reason behind using three major colors is because if you increase this figure, it would get harder to keep them in harmony with each other. The designer will face difficulty in striking a balance among them, and achieve a consistent looking layout.
The rule of 60-30-10 has been used for a long time by fashion and interior designers and works equally nicely in terms of web designing. According to this rule, the three major colors picked for the site should be used in this ratio respectively.
The color used in the ratio of sixty percent is going to be the primary shade of the layout. This will set the tone of the design. The shade that will take 30% of the share is called secondary shade.
It should be in contrast with the first one, to create a striking and visually appealing effect. The last one used in 10% of the ratio is called ‘accent color’. Use this one to compliment either of the secondary or primary shade.