What factors are considered while designing call-to-action buttons?

Encouraging visitors to take an action once they are on the website (adding a product to shopping cart, downloading something, requesting information, or anything else) is the prime objective behind designing of call to action buttons.

Designing of these buttons needs to be done carefully, as there is a lot more to it than just being attractive and fitting into the overall design.

Following are few factors taken into consideration for designing of call-to-action buttons-

·         Size-Ideally, these buttons should be large. Large sized buttons attract viewer’s attention immediately and urge them to click on it.

·         Short and Smart words- While creating a call to action button, short and smart words should be used. The words should not be more than five words.

·         Understandable–Understandable words should be used that describe the website product or service. For example, if a website provides facility to download songs, words like “download song” or “download here” should be used. This simplifies the task of viewer, as all they need to do is click on the button and the download process will start automatically.

·         Unique Buttons- Creating of unique buttons can attract user attention instantly. By using catchy words and different colors, you can easily bring it into users notice.

·         Choice of colors- Using contrasting color to the background makes the button eye-catching. This brings the button into viewers notice and increases the chances of conversion.

·         Focus on the goal- While designing CTA, the designer’s purpose is to provide maximum motivation to the user to click on the button. Thus, writing a convincing CTA is important in order to attract more and more users.

·         Positioning- Placing of CTA on webpage is important factor to consider. This should be placed above the fold of the web page, as this is the area, which comes into notice first.

·         Language-Language plays an important role in the website conversion rate. Simple and clear language should be used, so that it inspires users to take action.

Hence, designing call-to-actions by using above of the techniques will have a positive impact on website conversions.

If you want your website to look attractive and yield good results or conversions, then you need to get CTA designed from professional website designing companies in New York. This is because professionals are aware of all the technicalities that are required for designing CTA buttons.

However, while hiring a company for this purpose, make sure to look into the experience, credibility, and reputation factors.